An audit is the best way to find out the hidden strengths and weaknesses of a website SEO. There are many flaws that hide within the cracks. Also, SEO efforts on specific segments may require less focus. This is a surefire way to increase organic traffic and increase revenue.
Do you want to know how to do a technical SEO audit? It has the power to overhaul your website from scratch. With this, you get a clear understanding and a defined path. It becomes very easy to walk and get the desired results. We will discuss the technical SEO audit in detail below.
What Is A Technical SEO Audit?
A technical SEO audit is the process of testing and verifying the technical aspects of a website. This enables you to check the health of the website. And see how the website performs on search engines.
This is very different from checking your content, keywords, and backlinks. Without covering technical SEO, it is also very difficult to index a website. Leave a comment on how to improve your rankings!
In today’s era, competition is on the rise. And search engine algorithm updates happen every now and then. Hence, a technical SEO audit becomes indispensable. If not exhaustive, mini-audits can keep you informed of any technical issues.
How To Do A Technical SEO Audit For 2022?
A technical SEO audit is not that simple. It’s like completing the pieces of a jigsaw puzzle. The following tips can help you make your job a lot easier:
Find And Fix Crawlability Issues
Search engines index your website when web crawlers visit your website. If there are any crawlability issues, the web page does not appear in the search results. These areas are:
- Robots .txt file
- Site maps
- Listed vs submitted pages
- It is important to ensure that URL parameters and meta robot tags are used correctly.
Give Proper Meaning To The Copied Material
Sometimes duplicate content is necessary for a website. There can be two admin pages with almost identical content with minor variations. But, how do search engines know which page to index? This is by assigning canonical tags. This way two pages of the same website will not fight for ranking.
Fix Redirect To Reduce Crawl Depth
Redirects are an essential part of driving your visitors to relevant pages. Some web page information may become redundant over time, such to changes in the industry. But, if there are redirects, after redirects, etc. Search engine bots will get stuck in a redirect loop. Generally, external redirects are responsible for the redirect loop. So, remove or fix any such problem.
Check Your Sitemap Status
A sitemap is a blueprint for all the links and image URLs on your website. Search engines know about website navigation along with its structure. Sitemaps provide information about any new web pages added. Here are things to review:
An Error-Free Sitemap
A site map should be clear and concise. Do you know of any errors that can be detrimental to website SEO? The sitemap should not contain unnecessary redirects and error pages.
If you’re creating new web pages, add them to your sitemap. Otherwise, it is not worth their creation. Search engines will not be able to detect them.
Add a sitemap to Google Search Console. This is how Google will register its presence.
Review The Website’s, Internal Links
Internal links are very important to improve the relevancy of high-converting pages. Therefore, it is very important to check their relevance and accuracy. What if internal links are not valid? Find these parameters:
Error In URL
Manual or technical errors in URLs can make your internal linking URLs invalid. So, verify link validity with SEO audit tools.
Another case could be that internal links have been lost. It will redirect users to blank pages. In fact, this would be the worst user experience scenario. Check for any broken links with the Dead Link Checker.
Website architecture plays an important role in web page indexing. It tells how many links it takes to reach the home page. Monitor click depth for this. Optimize the click depth number to three or less.
Calculate Website Speed
Website speed means how long a website takes to load. Website speed is an important factor for:
- Mobile friendship
- Improving UX
- Reducing bounce rates
- Satisfy basic web vitals
- Statistics show that the site speed is over 4 seconds, which increases the bounce rate by 17%. So, improve site speed in less than three seconds.
Ultimately, technical SEO forms the backbone of SEO for businesses. Search engines can crawl and index your website seamlessly. It alerts you about click depth and internal link issues. Therefore, technical SEO is an essential part of checking your website for technical errors and flaws.