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How To Use Trends for Keyword Research


It is becoming increasingly crucial to understand what information to include and where to place keywords on the internet as the number of individuals who use the internet as their primary source of information continues to rise. To compete at the top level, a company website or a social media platform must undertake keyword research before publishing new content.

What Are Google Trends?

Using Google Trends to gather information from Google searches is simple. Google Trends is a free service that allows users to compare the incidence of specific search words with other phrases depending on frequency, geographic location, and so on.

What is the purpose of Google Trends?

Google Trends is the quickest and most straightforward way to determine how famous a search phrase or Topic is.

You can use it to find out how popular a search word or Topic is. It’s an entirely free application. You can use this tool to keep track of the numerous types of searches people are conducting, compare the volume of different types of searches, and utilize previous data to anticipate the life expectancy of specific topics, among other things. It’s 100% fee, up to date, and relevant to your needs.

When there is no search data available in Google Trends, a value of 0 indicates very few individuals searching for that phrase or term.   If the number of persons searching for a given term is more significant than one, more people are searching for that term.

Search engine optimization (SEO) emphasizes keyword audit service that appear towards the top of the results page or at the top of the results page (SERP). Investing in companies that have been developing consistently or in a steady position is generally the most prudent long-term investment approach. Even though they appear to be less popular, they represent frequently searched concerns year after year and will not decrease traffic if they are included.

Google Trends: What it is and how to use it

  • Visit Google Trends to begin your study by entering the search field term you’re interested in.
  • Immediately after starting to type your query, the program will present you with various probable responses. In the case of eCommerce, for example, Google Trends provides you with the option of viewing the data by Search Term or by Topic (or both).
  • You can use the term “Topic” to search through many relevant keywords. In search engine results, you might think of a search phrase as a keyword that you want to rank for.
  • You may get started with keyword research in as little as a few minutes. Let’s talk about how you may improve your keyword strategy by using the information you’ve obtained so far.

Keyword Research Using Google Trends: What You Need to Know

Term variations related to seasons should be sought.

Some keywords are in high demand all year long, and others are not so much. Some products’ popularity is determined solely by the time of year in which they are purchased. Mother’s Day-related search results might appear as early as March on Google and other search engines. It peaks between May 3 and May 9 and then gradually fades away until March of the following year.

You will be able to take advantage of seasonal search phrases if you follow these steps:

  1. Find the best-selling products and services for each season.

Knowing when your consumers are most likely to make a purchase will assist you in providing them with delectable discounts that they will not only love but that they had already planned to make in the first place.

  1. Identify the most relevant content to generate first to be distributed during the busiest period of the season.

It’s essential to be prepared for selling flowers, with a selection of articles and websites on themes such as “How to construct the perfect bouquet” and “What flowers should I buy for a green-eyed girl.” As soon as you’ve had a chance to warm up for a time, you may start offering specials to persuade clients to purchase from you.

  1. In advance of the peaks, ensure that all of your website’s essential pages and material are up to date and accurate.

When it comes to your blog or landing page, this advice may benefit you. Don’t forget that you don’t have to start from the beginning to develop all of your material; you may improve on what you’ve previously created.


Using Google Trend, you may track the popularity of a particular keyword or phrase over some time. It is beneficial to your search engine optimization efforts to be aware of what people are looking for at any given time.



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