Unless you’ve been living under a rock for the past few years, you’ve probably heard of craft beer. In this category that has left traditional beer to dust, we take a look at what it means, and why it is considered the ‘king of all beers’.
What Does ‘Craft Beer’ Mean?
Craft beer takes an artistic approach to brewing. Craft brewers use traditional, non-mechanical methods to brew their beer and use the ‘less is more method. Because traditional winemaking methods can take a long time, Craft Brewery’s style is the exact opposite of ‘mass-produced’. Often in independent ownership, brewers usually choose to deliver small batches of carefully prepared beverages. Enthusiasm, creativity, and experience are at the heart of this craft. Nowadays, you can think of the strangest taste of beer and there is a good chance it is present, all thanks to craft cooking.
Why Skills Are King
Okay, so it’s great to have a raspberry flavored beer or chocolate stew, but will that really turn into a serious sale? As it turns out, the Australian craft beer market is currently worth $ 160 million!
With the tasting of home brewers’ tastes, this category has taken the wine industry by storm, and it’s not slowing down. With more microbreweries popping up faster than you can get in the cold, it’s no surprise that IBIS predicts that the Australian handicraft industry will grow by another 5% over the next five years. Let’s take a look at some of the reasons why this is happening.
Consumers Are Experiencing
Like many other beverage categories, consumers are equipping themselves with knowledge. Customers are not only mechanically familiar with domestic brands, they are looking for brands, interested in learning more about ingredients, and wanting to experiment with flavors. Even if a simple item comes to the bar with the intention of ordering, there is a strong possibility that the bartenders may change their mind by showing them a wide gin menu, or various craft beers written on a chalkboard.
Winemakers Are Getting Bolder
Your traditional beer brands, such as Heineken, Budweiser, Corona, and Carlton, have rarely changed their recipes since their birth. So literally, if you’ve been drinking traditional beer since the age of 18-25, that’s exactly seven years of drinking. People are realizing that there is more to life than just a taste – and so are winemakers!
Craft Brewers got involved in this business because their love tries to do something different and does not work from the list of ingredients. Every year brings new and delicious creations that keep craft users very happy.
The Craft Is Sociable
As microbreweries are popping up more and more, we are seeing an increase in pedestrian traffic in these areas. When we envisioned a brewery ten years ago, perhaps a larger industrial-style setting came to mind. Although this is usually the case with traditional beer, craft breweries are a bit different.
Most are located in modern suburbs with graffiti on the walls, the craft brewery creates a sense of comfort – in other words, they are ‘a vibe’. Unlike traditional bars where the music is loud and the shots are for watching, Craft Brewery encourages ‘sessions’. This is a place where a group of friends can go in a cool environment and if they do not want to, they can enjoy some beers without any restrictions.
Quality Over Quantity
Climate change has been a hot topic of conversation for the past five years, causing many consumers to look at their behavior and question how they can make things more sustainable.
The use of traditional craft beer brewing methods and its ‘small batch’ approach has helped people to understand that it is more durable. Much of this also comes down to quality. Consumers are now happier spending less on low-premium, sustainable drinks than on cheap, mass-produced alternatives.
In the last few years, people have become more health-conscious, and the idea of drinking less alcohol is not as bad as it used to be. Craft Brewery offers a unique opportunity for those who want to reduce alcohol consumption, as the idea of going for ‘just one or two is part of the category’s ethics.
People’s Taste Buds Have Changed
Who can blame anyone for spitting on the words ‘Painted Butter Porter’ or ‘Raspberry Smash’? And when it comes to craft beer, these flavors are just the tip of the iceberg. Although in Australia whose explosion has had a profound effect on people’s tastes, there is no other category like a craft that can offer something to please every palate. It is the element of intrigue and wonder that makes craftsmanship king.